.Manly Bands is actually a direct-to-consumer dealer of guys's bands. The firm introduced in 2016 after John Ruggiero, the co-founder along with his spouse Michelle, couldn't find an ideal wedding celebration band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our experts reviewed the business's beginning, unique ring materials, and more. Since then, Manly Bands has obtained its manufacturer. The manufacturing of bands coming from, point out, Port Daniel's scotch barrels or Fender guitar cords creates convincing video recording, states Ruggiero, excellent for narration on social media and also somewhere else.The entire audio of our talk is actually embedded below. The transcript is modified for length and clarity.Eric Bandholz: Offer us a run-through of what you carry out.John Ruggiero: My partner, Michelle, and I started an on-line ring firm called Manly Bands in 2016 to address an issue of wedding celebration bands for males. Our company were merely gotten married to. I possess sizable fingers and also couldn't locate a band that I ased if that was certainly not overpriced. My options were getting coming from a brochure or having something customized.I ended up purchasing coming from a web site. The band got here in a standard mailer, with no package or client service. It was actually an unpleasant experience by today's ecommerce specifications.We obtained gotten married to, relocated to Fla, as well as required a work. Our team informed our own selves, "We are actually both business people. Why do not our experts develop our own company?" Our company discussed the types of concerns we would certainly viewed and just how to fix all of them. My ring experience appeared, and our company opted to make an effort to resolve it for other people.Our target when our company began was actually to pay out lease. Our experts presumed making a couple thousand bucks a month coming from this will be actually excellent. Our experts considered it a way of life business, not high-growth. It was simply Michelle and also me in our garage creating rings and also delivering them bent on customers. Our team had hit on one thing. Our information sounded with prospects.Michelle as well as I create an outstanding crew. I generate ideas, as well as she's the implementer. A ton of our effectiveness heads to her imaginative mind. She names the bands and develops personas. She hooks up the bands to consumers. Explaining a ring solely as "eight-millimeter black" failed to suffice.Our experts designed rings from special products, such as Port Daniel's barrels or exclusive steels. Business removed. Ever since, our experts have actually grown considerably. Our team right now have over 55 folks in the Manly Bands family. Regarding fifty percent of those are band professionals who function in our just recently obtained manufacturing outlet in Utah.Bandholz: When performed you obtain a supplier?Ruggiero: Concerning a year and an one-half ago. Our team had actually been their consumer for many years, so we knew all of them properly. The majority of their service was actually wholesale, which didn't rate of interest our team-- heading to mom-and-pop jewelry experts. They maintained their retail consumers and also trademark name. Our company acquired a number of their resources and also took over staff members.Bringing on a manufacturing crew has been one of the most effective points we've carried out. It's been fabulous to go out there as well as watch them create bands out of Fender guitar strands or even metallic coming from an M1 Abrams container.Bandholz: Just how carries out in-house production effect advertising?Ruggiero: It's been actually significant. Taking a camera to the opposite side of the workplace as well as shooting the staff making use of turrets to cut the steel poles or bourbon gun barrels into rings produces extraordinary online video. Our experts possess our video camera crew on the market constantly. We use that video on our social networking sites and in our ads as well as e-newsletters. We make an effort to promote that due to the fact that many companies in the guys's band room do not manufacture. They fall ship or purchase from foreign and then transport it out. Yet we wish it to last a lifetime as well as be one thing people can take pride in.Our experts've possessed a lot of results along with our military ancestry selection, where our experts resource one-of-a-kind military products. Our company have the M1 Garand rifle sell, the lumber component, from War of the nations I. Seeing our group put that in the lathe and reduced an item out for a band is actually amazing.Our marketing for those bands talks about the history, the soldiers, where the weapon was actually utilized, and also things like that. My wife and I researched filmmaking in college. Our experts utilize our capabilities to teach and tell a story. For instance, I lately acquired an e-mail coming from a client that discussed that his grand daddy utilized to steer M1 storage tanks. The customer blessed some of those bands to his gramps, as well as they had fairly a mental substitution. It's nice to assist consumers get in touch with their past as well as create something meaningful.Bandholz: Where can individuals purchase a ring from you?Ruggiero: ManlyBands.com. Our team possess photos on Instagram, too. I get on Twitter and also LinkedIn.